Google Search Quality Guidelines
Mastering Google E-E-A-T Signals
Google's Search Quality Rater Guidelines emphasize E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Learn how to convert intangible credibility into machine-readable SEO signals.
The Four Pillars of E-E-A-T
1. Experience
Demonstrate firsthand, real-world experience with the topic through original screenshots, code samples, and case studies.
2. Expertise
Provide verified credentials, author biography pages, and structured Person schema markup.
3. Authoritativeness
Earn natural backlinks and citations from industry-recognized publications, GitHub repos, and academic sources.
4. Trustworthiness (The Core)
Maintain transparent contact info, privacy policies, SSL security, and accurate factual information across all pages.
Validate Author & Organization Schema
Generate rich JSON-LD markup to explicitly signal E-E-A-T credentials to Google.